BPNS' brand strategy, guidance, and social media support.
Developed a written social media strategy playbook for LinkedIn & Instagram, including content mix & posting instructions.
Created a 26-week content library of @ least 52 evergreen post options (captions, links, and graphics).
Designed 5 reusable templates for highlighting nurse scientists: 2 short vertical video templates, 1 single-panel graphic post, 1 multi-panel graphic post, 1 text-based post.
Created 2 "I am a Black PhD Nurse Scientist" features.
Established a workflow for the ongoing production of this series, leveraging existing video footage and publications.
Manage weekly posts and audience engagement on LinkedIn for eight weeks.
Connected Google Analytics to site for timely data. Provide updates to https://blacknursescientist.com/, aligning LinkedIn posts.
100 county-specific data-led factsheets to provide to NC policymakers during legislative sessions.
What started as an instructional brochure, morphed into the creation of a mobile android application.
Interactive campaign celebrating North Carolina’s 2010 Smoke-Free Restaurants and Bars Law.
