Hi! I'm Tracey.

I am a customer focused Visual Designer

I create and align brand strategies to deliver purpose-driven marketing products and user experiences. My love of visual and industrial arts; entrepreneurial spirit, tied with the value of user experiences; fuel my passion to create designs that provide solutions.
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What i do

Transforming "calls to action" to actual consumer action.

Converting visual digital experiences into real-world use.

samples of

My Work

HUD Change is in the Air

"We Are Smokefree" campaign for public housing residents

Reports & Publications
Reducing the Burden of Cancer in North Carolina

Layout and design for print and digital.

Campaigns
Email Campaigns and Infographics

Variety of email campaign with infographics, samples.

Campaigns
Paid Ads and Social Media

Millennia's Paid Ads and Social: LinkedIn and Google

Brand Development
Brand Development & Guidance

Various brands accompanied by brand guidance/instruction.

Banners & Signage
Banners & Signage

Various retractable pull-up banners and signage for public events.

Campaigns
Duke Energy Florida Customer Appreciation Event

Campaign to drive customers to Orlando Science Center, Customer Appreciation Day.

UX & Web
Well Water Testing Mobile App

What started as an instructional brochure, morphed into the creation of a mobile application.

Campaigns
#2LoveSmokefreeNC

Interactive campaign celebrating North Carolina’s 2010 Smoke-Free Restaurants and Bars Law.

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View All Work
UX & Web

Well Water Testing Mobile App

What started as an instructional brochure, morphed into the creation of a mobile application.

Case Study
View All Work
Campaigns

Email Campaigns and Infographics

Variety of email campaign with infographics, samples.

Case Study
Campaigns

Paid Ads and Social Media

Millennia's Paid Ads and Social: LinkedIn and Google

Case Study
Campaigns

Duke Energy Florida Customer Appreciation Event

Campaign to drive customers to Orlando Science Center, Customer Appreciation Day.

Case Study
Campaigns

#2LoveSmokefreeNC

Interactive campaign celebrating North Carolina’s 2010 Smoke-Free Restaurants and Bars Law.

Case Study
View All Work
Campaigns

Email Campaigns and Infographics

Variety of email campaign with infographics, samples.

Case Study
Campaigns

Paid Ads and Social Media

Millennia's Paid Ads and Social: LinkedIn and Google

Case Study
Campaigns

Duke Energy Florida Customer Appreciation Event

Campaign to drive customers to Orlando Science Center, Customer Appreciation Day.

Case Study
Campaigns

#2LoveSmokefreeNC

Interactive campaign celebrating North Carolina’s 2010 Smoke-Free Restaurants and Bars Law.

Case Study
View All Work
Campaigns

Email Campaigns and Infographics

Variety of email campaign with infographics, samples.

Case Study
Campaigns

Paid Ads and Social Media

Millennia's Paid Ads and Social: LinkedIn and Google

Case Study
Campaigns

Duke Energy Florida Customer Appreciation Event

Campaign to drive customers to Orlando Science Center, Customer Appreciation Day.

Case Study
Campaigns

#2LoveSmokefreeNC

Interactive campaign celebrating North Carolina’s 2010 Smoke-Free Restaurants and Bars Law.

Case Study
View All Work

TOOLS
‍Adobe Creative, Figma,
Sketch, InVision, Google Analytics,
Google Web Designer,
SharePoint, WIX, WordPress, Shopify,
Printful, Workamajig, JIRA, ClickUp,
Teamwork, Kanban Certified,
Microsoft Word, Excel, PowerPoint,
Outlook, Marketo, HubSpot, WebCT Vista
‍EDUCATION
‍North Carolina State University
School of Design, 5/1998 BID ‘cum laude’
Google Cert. Foundations of
User Experience (UX) Design
Google Cert. Start the UX Design
Process, Empathize, Define and Ideate
‍AWARDS
2009 NC Association of Government
Information Officers Excellence
in Communications Awards:
1st Place - Audiovisual-Exhibits,
3rd Place-Visual-Graphics
May 2018 American Library Association
Notable Government Document

More work samples